Aciphex = Pronounced 'AssEffects'

Congratulations Oronym The Clown : A Burning, Bad Taste & Belching Solution Needs To Have The Sound "Ass" In It.

But not those of the people who developed it, own it, named it or market it.

Doctor Side Effects says watch for: "headache, diarrhea, nausea, vomiting, and abdominal pain, pain, sore throat, gas, infection, and constipation."

Brown nose much lately?

I'd feel like heaving it up after looking into that particular face.

Perhaps a change in liff-style is in order?

In every event, it's really a Brand name that struck me into laughter.

Ask, is this a mistake that went unvetted?

More likely, I feel, based on my previous experience, the name was birthed with the best of intentions, but as it was wrangled through sooo many documents, committees and meetings and casual conversations, e.g.:

Hey Douglas, how aggressive is your TV campaign to launch AssEffects?

Within a month AssEffects will be in the faces of millions of daytime viewers.

So, somewhere along the line, a random or cog of some sort heard it and knew it to be bogus.

Most just suppressed the knowledge out fear - the usual little ones.

But there were likely a few, one or two who had to suppress violent laughter and said the word at ever opportunity.

Making their working day just that much more bearable.

Or was it a daring jest by a covert corporate clown?

Dick Names Bad Breath Drug: AssEffects - To See If Anyone Notices?

Evil Clown

Nonce word: ?, never mind, you'll never hear it again.

- Litotes The Clown, Evil Clown Dictionary

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