Evil Clown In Santa's Hat

Business Meeting Drawing (taking notes is a useless waste of time when they say one thing but ph1uck the customer), Ink On Paper

Accurately identifying and sizing your market is one of the most difficult exercises that an evil clown will undertake.

Factors to fake include your socio-economic condition, your sector growth, your market penetration, volume/size/length/thickness, your assets and price.

Markets should always be defined using both "top-heavy amplitude" and "bottoms-up realism."

Don't overstate the size of your market even if you have special cream or perform in the dark.

Always have an Exit Strategy

Plan and memorize a couple of credible exit alternatives with supporting evidence:

• scan the neighbourhood
• review blueprints or building plans
• note if fire exits are alarmed
• test the response time of the morality squad
• take special note of windows
• do not underestimate the distance to the ground

I'm all about empathy and baseball bats
- Litotes The Clown

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