Sunday, October 09, 2005

Mime On Clown Action - Mime Cheats On Girlfriend With Clown

Mime After Mime is a catchy trip / love song / marketing ploy / tribute to loss of innocence and inevitable revenge.

For all those who have Loved and Hated:

Mime After Mime

Created by the beautiful, bitter and cynical minds at eStudio.com / www.blitzagency.com

The company is about ‘creating meaningful emotional relationships between buyer and brand.’

They pride themselves on getting their clients targeted market segment to ‘purchase more, shift perception faster, and deepen their brand awareness and loyalty – even with those who perceive branded anything as “the death of cool.”’

They are niche marketers targeting those who dislike marketing. This is done, in part, by deconstructing ‘cool’ and ‘marketing’ with irony, satire, postmodern winks, digs and risqué black comedy.

So their talent is to subvert subversion, or more properly to commercialize subversion, commodify it and sell it back to the those who are rejecting it.

Mime After Mime is ostensibly about Evil Clowns and their ilk, but the artistry of this slight of hand reveals eStudio.com to be magicians.

Ask yourself only; who are they laughing at? You, their clients or themselves?

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20. Companies need to realize their markets are often laughing. At them.
- The Cluetrain Manifesto

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